Penerapan Kelas Kreatif Untuk Penguatan LiterasiDigital Publishing Generasi Z

Abstract

Abstrak: Kelas kreatif ini bertujuan untuk meningkatkan pemahaman dan keterampilan digital publishing generasi Z sebagai bekal menghadapi perkembangan industri kreatif. Metode pelaksanaan dilakukan melalui tiga tahapan: sosialisasi konsep dasar digital publishing; pelatihan penyusunan konten dengan teknik sederhana termasuk pemanfaatan Artificial Intelligence; pendampingan dan evaluasi melalui praktik publikasi konten digital pada platform media social dan pre-test serta post-test. Hasil kegiatan menunjukkan adanya peningkatan pemahaman siswa terhadap digital publishing. Sebelum kegiatan, hanya 70% peserta yang tergolong sangat paham, meningkat menjadi 85% setelah pelatihan. Dari sisi praktik, 95% peserta berhasil mempublikasikan konten digital mereka, meskipun sebagian kecil, 5% masih menghadapi kendala teknis. Produk yang dihasilkan dapat dijadikan portofolio awal bagi siswa untuk mengakses peluang di bidang ekonomi kreatif, seperti pembuatan konten dan micro-influencer edukatif. Kesimpulannya, program ini efektif dalam memperkuat literasi digital siswa, khususnya pada pemahaman dan praktik digital publishing. Dengan demikian, digital publishing berpotensi menjadi sarana strategis dalam membangun keterampilan, portofolio, dan kesiapan generasi muda menghadapi tantangan era digital.

Kata Kunci: digital publishing; kelas kreatif; konten digital; literasi digital; media sosial

Abstract:  This creative class aims to enhance Generation Z's understanding and skills in digital publishing as preparation for developments in the creative industry. The implementation method is carried out in three stages: socialisation of the basic concepts of digital publishing; training in content creation using simple techniques, including the use of Artificial Intelligence; and mentoring and evaluation through the practice of publishing digital content on social media platforms, as well as pre-tests and post-tests. The results of the activity indicate an improvement in students' comprehension of digital publishing. Before the activity, only 70% of participants were classified as very knowledgeable, increasing to 85% after the training. In terms of practice, 95% of participants successfully published their digital content, although a small percentage, 5%, still faced technical obstacles. The outputs produced can be used as an initial portfolio for students to access opportunities in the creative economy, such as content creation and educational micro-influencers. In conclusion, this programme is effective in strengthening students' digital literacy, particularly in understanding and practising digital publishing. Thus, digital publishing has the potential to become a strategic tool in building the skills, portfolios, and readiness of the younger generation to face the challenges of the digital era.

Keywords: digital publishing; creative class; digital content; digital literacy; social media