PELATIHAN TEKNIS DASAR-DASAR KEWIRAUSAHAAN DIGITAL KEPADA PELAKU UMKM YANG TERGABUNG PADA KOPERASI SUMBER DAYA WANITA (KPSW) NURHIKMAH SRENGSENG SAWAH, JAKARTA SELATAN

Abstract

The conditions faced by small industries during this pandemic are almost the same as those of the industry as a whole. But what sets it apart is the struggle in producing and marketing the product independently. Currently, training on the basics of small industry digital entrepreneurship provides system support for tactical steps to market products or services to consumers with new breakthroughs. The purpose of this training is to provide easier steps in implementing digital marketing applications based on information and communication technology, in order to create consumer attraction for products. The method of implementing this activity is the discussion and practice of creating social media accounts, market places, websites, content marketing and managing online stores. As a result of this training, the participants have an awareness of the application of digital marketing so that it can be applied to each business and can improve the quality of product marketing. There is an increase in soft skills and hard skills as evidenced by almost all participants (90%) who have applied to Google Business and have an Instagram account.