PELATIHAN PEMASARAN ONLINE MELALUI PROGRAM AFFILIASI TIKTOK

Abstract

Abstrak: Maraknya pemasaran online ini memunculkan program afiliasi dimana program ini memberikan tambahan pendapatan untuk content creators atau penjual yang mempromosikan barang. Bergabungnya menjadi bagian dari program afiliasi, penjual menerima banyak keuntungan dari segi pendapatan. Hasil survey kami di BKPRMI Kota Medan bahwa UMKM yang dijalani masih bersifat tradisional dimana mereka masih menjajaki dagangannya secara langsung. Melihat hal tersebut kami tim pengabdi merencanakan kegiatan berupa pelatihan pemasaran online melalui program afiliasi tiktok. Metode dalam pelatihan ini adalah metode ceramah, demontrasi dan penugasan mandiri. Khalayak sasaran adalah UMKM di BKPRMI Kota Medan sebanyak 20 orang akan dilatih dan didampingi dalam pembuatan program afiliasi tiktok serta cara pemasarannya. Kegiatan ini dilaksanakan 3 kali pertemuan. Hasil yang telah dicapai yaitu mitra mampu membuat akun affiliasi di tiktok lalu memasarkan UMKM secara online. Hal ini dapat dilihat dengan pembuatan konten berkualitas atau sekadar postingan sederhana melalui tiktok melalui program affiliasi.

Kata Kunci : pelatihan; pemasaran; online; affiliasi; tiktok.

Abstract: The rise of online marketing has led to an affiliate program where this program provides additional income for content creators or sellers who promote goods. By joining as part of an affiliate program, sellers receive many benefits in terms of income. The results of our survey at the Medan City BKPRMI show that the SMEs that are being undertaken are still traditional in nature where they are still exploring their trade directly. Seeing this, our service team plans activities in the form of online marketing training through the tiktok affiliate program. The methods in this training are lecture methods, demonstrations and independent assignments. The target audience is 20 MSMEs at BKPRMI Medan City who will be trained and assisted in making the Tiktok affiliate program and how to market it. This activity was held 3 times. The results that have been achieved are that partners are able to create affiliate accounts on TikTok and then market MSMEs online. This can be seen by creating quality content or simply posting on TikTok through the affiliate program.

Keywords: training; marketing; on line; affiliate; tiktok