PENGEMBANGAN MEDIA PROMOSI SMKN 4 SOPPENG BERBASIS MOTION GRAPHIC

Abstract

Abstrak: Media promosi dapat membangun awareness melalui pesan yang disampaikan secara komunikatif dan jelas untuk memikat dan membangun kesan kepada masyarakat, sekaligus memberikan citra yang baik termasuk di SMKN 4 Soppeng. Akun media sosial sebagai media promosi di SMKN 4 Soppeng belum update.Pengabdian masyarakat ini bertujuan untuk meningkatkan softskill dan hardskill tim humas SMKN 4 Soppeng.Jenis metode pelaksanaan pengabdian masyarakat ini menggunakan sosialisasi dan pendampingan pembuatan media berupa video promosi sekolah berbasis motion graphic pada 17 admin official instagram yang terdiri dari siswa OSIS dengan menggunakan evaluasi pre-test dan posttest. Hasil pengabdian masyarakat diketahui bahwa sosialisasi dan pendampingan  pengembangan media sosial berbasis motion graphic pada 17 (tujuh belas) admin official instagram SMKN 4Soppeng berhasil dilakukan. Terdapat peningkatan pengetahuan dan skill sebelum dan sesudah pengabdian masyarakat sebesar  29,4 % menggunakan pre dan post-test.

Kata Kunci: Media;Promosi;Motion Graphic

Abstract:  Promotional media can build awareness through messages delivered in a communicatively and clearly to attract and build an impression on the public, as well as provide a good image, including at SMKN 4 Soppeng. Social media accounts as promotional media at SMKN 4 Soppeng have not been updated. This community service has a target to increase the soft skills and hard skills of the public relations team at SMKN 4 Soppeng. This type of method for implementing community service uses socialization and assistance in making media in the form of motion graphic-based school promotional videos on 17 official Instagram admins consisting of OSIS students using pre-test and post-test evaluations. The impact of community service, socialization and assistance in the development of motion graphic-based social media on 17 (seventeen) official Instagram admins at SMKN 4Soppeng was successfully implemented. It has been proven that the increase in knowledge and skills before and after community service was 29.4% using pre and post tests.

Keywords: Media;Promotion;Motion Graphic